Keys to Selling Your Home Virtually

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Real Estate

A recent survey conducted by realtor.com revealed that people thinking about selling their homes are generally willing to allow their agent and some potential buyers inside if done with the correct procedures in place. They’re less comfortable, however, hosting an open house. This is understandable, given the health concerns associated with social contact these days. The question is, if you need to sell your house right now, what virtual practices should you use to make sure you, your family, and potential buyers stay safe in the process?

In today’s rapidly changing market, it’s more important than ever to make sure you have a digital game plan and an effective online marketing strategy when selling your house. One of the ways I can help with this is to make sure your listing photos and virtual tours stand out from the crowd, truly giving buyers a detailed and thorough view of your home from the comfort of their own home.

So, if you’re ready to move forward, virtual practices may help you win big when you’re ready to sell. While abiding by Arkansas' local regulations and guidelines is a top priority, I can help make your sale happen. I have been professionally trained to know exactly what today’s buyers need, and I already have all the resources to put the necessary digital steps in place. For example, according to the same survey, when asked to select what technology would be most helpful when deciding on a new home, here’s what today’s homebuyers said, in order of preference:

Virtual tours of the home- 360 Virtual Tours and Facebook Live Virtual "Open Houses" conducted by me personally
Accurate and detailed listing information
Detailed neighborhood information
High-quality, professional listing photos
Agent-led video chat

After leveraging technology, if you have serious buyers who still want to see your house in person, keep in mind that according to the National Association of Realtors (NAR), there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey our state and local restrictions first:

Limit in-person activity
Require guests to wash their hands or use an alcohol-based sanitizer
Remove shoes or cover with booties
Follow CDC guidance on social distancing and wearing face coverings

Getting comfortable with your agent taking these steps under the new safety standards might be your best plan. This is especially important if you’re in a position where you need to sell your house sooner rather than later.

Nate Johnson, CMO at realtor.com ® notes:

“As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”


It sounds like some of these new practices might be here to stay.

The Bottom Line
In a new era of life, things are shifting quickly, and virtual strategies for sellers may be a great option. Opening your doors up to digital approaches may be game-changing when it comes to selling your house. As always, a trusted real estate professional can help you safely and effectively navigate through all that’s new when it comes to making your next move.

Contact me today and we can discuss your options for safely, yet quickly, listing and selling your home.